DJ’n Indian Weddings with Rohit Goswamy – E131

Welcome everybody to the Wedding Songs Podcast. I’m Matt Campbell today. We’re gonna be talking about Indian weddings and Indian wedding music. To help me along with that is DJ Rohit from DBI Dhol Beat International. What’s cool is he is based in Texas and Pennsylvania. So he has a wide variety of music being played in both areas. Welcome to the show Rohit.

Hello. How are we doing? Oh, we’re doing awesome. , I’m stoked about this episode because you’re a major force in the DJ industry. And so I wanted to have you on to talk about Indian weddings, which is something that I’m not too familiar with. I know a little bit about it, so it’s great to have you on the show.

Memorable Wedding Moment

Absolutely. Glad to be here. Cool. So, can you just give a most memorable or heartwarming wedding moment? Wow, there’s been so many, especially over the last many, many years. I think one was most recently. actually last week I was in Kansas City doing a wedding and it was just the way the family treated me.

Didn’t make me feel like I was just a vendor. They made me a part of the family. So I got into town Wednesday and The bride and groom called me and then a bride’s parents called me and we’re like, Hey, we’re doing something at the house.

We didn’t realize you were in town. do you have plans today? And I’m like, no, no plans. they’re like, you do now, you’re coming over, you’re going to come hang out with us. You’re not working, you’re not doing anything. You’re just going to come and just have a good time. And that’s something that you really don’t see as often in this industry where you get so close to your clients and client’s families, It goes from a working relationship to, Hey, we’re friends now. And I think that was one of my most memorable moments recently.

That’s interesting. You say that because last week’s episode was with. DJ Dre and he said the exact same thing. His most recent one, the family invited him to eat and it wasn’t even at a separate DJ table.

It was a part of their family and their friend’s table. So, that’s awesome that they included you in the day before. And even, on Tuesday, there was a concert going on in DC. Turns out a lot of the people that were at this wedding were going to that same concert as I was.

So we all exchanged numbers and we ended up hanging out. It was like, Oh, can you believe that we just met four days ago and here we are hanging out. it’s not something that you see every day.

Well, I think you’re part of one of the most important days of their life. So you are kind of like family.

Meet DJ Rohit

Absolutely before we go any further, can you just please introduce yourself and tell everybody about yourself to our listeners? Hey everybody. My name is DJ Rohit. I am from Dhol Beat International based in Houston, Texas I am personally also based out of the Tri-state area on the East Coast. I’ve been DJing for about 18 years now since I was 10. I’m a traveling DJ. If you can think of a location, I will show up. I’ve done 12 different countries. I’ve been to 40 different states. And I just love everything that I do.

That’s awesome. So, is your target market for all types of weddings or primarily Indian weddings? That is our main reach so we try to book mainly Indian weddings, but Fusion weddings are on the rise. You also have non-Indian weddings. I’ve, done a lot of Spanish weddings, I’ve done a lot of American weddings, so I know the music. it’s just that I’m so comfortable doing Indian weddings that it’s just second nature.

Booking Indian Weddings

Talking about that, because you have so much experience, how have you had success booking Indian weddings? Social media, honestly, I think when I started, it was doing a bunch of Google ads, website ads, but over the last five, six years, it’s been just all social media, making sure your keywords are correct, your hashtags, tagging the right location.

And from there, I think I’m averaging five inquiries a week, just through Instagram alone. That’s not even what I’m getting on the backend of my CRM. It’s just a random message on Facebook. Hey, I’ve been looking through your profile. I like your work. Are you available on this day? And then I direct them to my inquiry form.

After that, it’s just word of mouth. So a lot of the weddings I’ve been doing as of recently and most of the ones that I have coming up this year have been referrals from my past clients.

What percentage would you say is from social media that gets booked?

I want to say about 50 percent so I’m not really booking new leads surprisingly. They’re coming in, but by the time they come in, I’ve already booked a referral or a social media booking. So, I want to say about 45 percent is coming in from Instagram alone. And the remaining 55 is coming from client referrals and word of mouth.

Yeah. Word of mouth so many business owners forget about word of mouth. It should be like you said, at least half of your business. And that’s exactly what it is.

Unique Moments of Indian Weddings

Let’s get more into Indian-style weddings. Are there any unique moments for Indian weddings that other people should know? There are so many. Right? Take your typical American ceremony, it lasts, what, maybe 35 minutes? a typical Indian ceremony, we’re talking anywhere from two to four hours.

These weddings start in the morning it’s always at a specific time. Each wedding ceremony time is different for when the priest will announce the bride and groom wed and that’s an auspicious time. when you start wedding planning, the priest is essentially the one who’ll be like, Hey, I think this day would be perfect for your wedding.

The stars are aligning, you get, there’s a lot of back end into it as far as planning the date. And then they narrow it down to the time that, Hey, the bride should walk down the aisle at this time. By the time I get through my prayers and everything, or we can complete the wedding ceremony by this time.

And that would be the best time. So there are multiple different important moments. There’s the groom’s procession. So back in the day, back in India, it was when the groom was going to go get his bride, he was traveling from his house, in his town to her house, in her town, on foot, on horseback.

It’s a party the whole way. This could take a day, this could take hours. Because essentially when a husband and wife get married, the bride leaves her maternal home and goes to the husband’s home. So this is the part where the groom leaves his home to go receive his bride.

Now there’s not that many hours in the day. With everyone’s busy schedules to be like, Hey, we’re going to go from, let’s say, New Jersey to New York on foot. Partying the whole way. so we usually do it at the venue in the parking lot.

We condense it down to about 30 minutes, a couple of speakers. So that’s the start of the wedding day itself. Indian weddings are typically two days, sometimes three, but on the actual wedding day, the groom’s procession kind of kicks off the party for the groom’s side. And then he goes, meets the bride’s side at the door where they let him in.

And that’s kind of where the wedding festivities begin for the day. Then from there, you have the actual ceremony itself. Indian ceremonies are very unique because. as of lately, a lot of the priests while they’re speaking, they’re also translating because future weddings are on the rise.

I think I have one this weekend. I have two this weekend. so not everybody’s understanding what’s going on. So these priests will take the extra 20 minutes. And explain this is the next step in the ceremony. This is what this is going to signify. Or they’ll have somebody else kind of translating everything as it goes on.

But Bride’s Entrance. so we don’t do the typical wedding vows, and place the ring on the finger. It’s rounded around a fire. And. Predominantly, it’s seven, and it’s not for like seven years, it’s for seven lifetimes. That, hey, we’re getting married, I choose you. I want you for my next seven lifetimes and that is probably the most significant moment in the ceremony itself.

Ceremony Music

I guess my first question is does the DJ, you mentioned the ceremony lasts about four hours, is music being played during that whole four hours? Yes. So you have obviously the key songs. The groom and his family walk down the aisle. sometimes a bridal party. then you have the bride walking in and you would get the bride, bride to play song. But we play, a light instrumental in the background that there’s an essence of music there. while the priest is talking, in some cases for some of our other weddings, we’ve actually had a live musician there that will play the same thing live.

To kind of add a little bit more of a unique element to the whole ceremony. But there’s always something playing in the background. We don’t have dead air. So there’s always, always, always something that an Indian ceremony, you won’t find a moment where the room is a hundred percent quiet, especially during the actual ceremony itself.

There’s always something playing in the background and everyone’s just kind of watching these two get married. When the priest talks is his voice being projected through your speakers as well?

Yes. So we would provide them with either a handheld or a lapel Headset mic and it’s the same thing for like a standard ceremony We just got to make sure that these ceremonies aren’t short.

If you have a solid microphone system, you’re buying quality batteries, whether they’re rechargeable or disposable, because you need these to last a few hours, nonstop, This is everyone sitting on the floor, typically crisscrossed. And you’re going to be there for a few hours.

Break After Ceremony – Kind Of

So after the ceremony, What happens after the ceremony? These ceremonies typically start at 10 a.m., And we’re usually done by 12. From there it’s family pictures. And then during that time, we’re setting up for cocktail hour. We’re setting up for reception and you typically have four or five hours of a break in the middle.

During that time, myself and my team were setting up the reception. If it’s not already set up from the night before, and we’re just setting up cocktail hour. And then probably around like six to seven, you got your cocktail hour. And then from there, it proceeds on as a normal reception.

So from 7 to let’s say midnight, 1 am, 2 am, 3 am, depending on how long these guys want to go for. It’s your standard reception, speeches, and dances. We just keep the ball rolling.

Pricing for Wedding

So one question I had is let’s say you’re starting at 10, you’re getting done at 3 a.m. Are you pricing it even though there’s a five-hour space You have to be in that area that whole time Are you thinking as a business owner you have to charge for that whole entire time?

Oh, absolutely. It makes no sense. Right. Because even during that time, it’s not like we have downtime. I’m in PA right now, if I’m traveling to let’s say Jersey for a two-day wedding, I’m driving there usually the night before because most venues have been allowing us to come set in the night before.

So. I’ll get there like five, six o’clock in the evening on like a Thursday, grab the guys, go set up, get all the uplights charging, program lighting, do a sound check, make sure everything works, power is good because these weddings aren’t small, we’re talking on average at minimum, 250 people is considered a small wedding. And then Friday is what we call a Sangeet night. Day one is typically a Sangeet night. Sangeet means music. so it’s like. Dance performances, everyone’s kind of dancing, drinking, eating, having a good time. There are really no speeches.

So your show flow for the day essentially goes, everybody shows up, they get some drinks, and we’ll do an entrance for the soon-to-be bride and groom. They make their way in and we go into performances. You typically try to be there early because a lot of these groups want to practice in the event space.

So, I’ll get the phone call, can you come and play our Performance track? And that’s another thing that me doing a lot of these Indian weddings that we have to look at is that a lot of these brides and grooms or their family members that want to do these performances, they don’t know how to make these mixes.

So that’s another thing that we charge for. Again, back to this Kansas City wedding, I think on our Sangeet night, we had 14 performances. each mix was probably about like two to three minutes, but each two to three-minute mix had three to four songs. They would provide me with links and timestamps.

I would make the mix, send it out, and then they’d be okay, we need to cut this out, this out, adjust this, add a little bit of this. And I did this for 14 separate mixes, everyone’s been to a lot of weddings and you end up hearing a lot of the same songs being reused.

So we try to add a little bit of creativity to the mix and it’s, let me custom make your grand entrance song, your guy’s first dance song, your ceremony entrance music, your guy’s recessional music. So those types of tracks, I typically. Put a little bit of extra time into making sure that they’re absolutely perfect. And then that’s something I also give, the bride and groom as well.

Getting Pictures

Then so like day two, once the Sangeet is done. Sangeet is typically done by midnight, but then what most people don’t realize is the bride has to be up at four o’clock in the morning. nine times out of ten, between day one and day two, they’re not really sleeping. Especially the brides, because they’re up at 3, 3:30, 4 o’clock in the morning for getting ready shots. The photo-video team is there. bride getting ready, hair and makeup. Groom getting ready shots. Groom’s been shot. The bride made shots. Family photos.

Prepping for Reception

Then you proceed to the Baratheon, and that’s another all-day thing. So, even on the back end, we’re working with the wedding coordinators and the wedding planners and all the vendors, and the decorators, making sure, hey, what do you guys need from us?

How can we help? They’re offering to help us. And then as you start doing these, you end up seeing a lot of the same vendors, so it’s like, Oh, this is perfect. I’ve worked with you 20 times in the past. So there’s never a dull moment. If we’re staying at a hotel or if the venue’s a hotel, we usually have two to three rooms there. Let’s go back, shower, change, take a nap, get ready, come back down during cocktail hour, and make sure cocktail music’s playing.

If you’re doing a single speaker or two speakers, or if you have somebody like a musician there playing, make sure that their levels are good. Do they have a sound tech? Do they need anything? And then you work your way on to the reception.

Day 2 Festivities: Processions to Party

?I kind of got an idea of day one, day two, you’re saying the bride starts her day at 4 a.m. When do you typically have to be there on day two? And then what happens through that day and how does it end?

Yeah, so day two starts off for me with a burrata, so usually we’re up at, if we didn’t already set up for the ceremony after day one, then we’re typically downstairs Setting up at like five, six o’clock in the morning It’s very, very simple as far as the setup, but these guys are spending a lot of money on the wedding decor. I’ve seen decor budgets, even the most simple ones. I’ve seen couples spending upwards of a hundred thousand, for all these different events, cause they want certain elements to be a little bit more extravagant than the last.

So we’re trying to work with decor, especially for the video team as well. What is gonna be Your guys’s view angle of where the bride and groom are gonna be so I’m not in any of your shots and None of my equipment isn’t any of the shots, but then you also have those higher-end weddings where they’re like, oh, hey, we want full uplighting for the ceremony.

We also want six moving heads doing leak goes on the walls. So we’ve had a lot of that. So, we’re downstairs typically early, working with everybody, making sure that’s done. The group’s processional, we’re also a part of that, because we’re providing music for this 30-45-minute walk.

On the back of a truck, we have a generator, a table, two speakers, and a DJ mixer. Typically at 9 o’clock in the morning, I’m trying to get the groom’s side up and ready to go. I’m on the microphone, getting them excited, we’re playing music, we’re dancing, truck’s moving. I got somebody driving while I’m on the back of the truck, live essentially.

So it’s like a morning set. We start fairly early, so then from there you go straight to the ceremony. That’s me unplugging my laptop, telling the guys to break everything down, running inside, plugging in my laptop again, and making sure we’re all good to go.

Then from there, I’ll still have like a separate laptop inside playing the background music and everything. But then I’ll bring my primary laptop inside just to make sure everything’s ready to go. Music’s here. Then after the ceremony, you typically have a few hours to do your final touches in the reception.

Unless the ceremony room is the reception room, then it’s okay, the ceremony’s done. Start breaking down, start staging subwoofers, and trusses. If we’re doing a video wall, then waiting for decor to break down, mainly waiting for the photos to get done so decor can break down and I can start setting up trussing if I’m doing a dance floor, then you do your reception, and then we’re done.

Nine times out of ten, we’re done by midnight. And then, depending on how crazy our setup is, it could take anywhere from thirty minutes to two and a half hours to break down. If I’m close enough to home, I’m probably driving home that night. Or I’ll go up to the hotel room and I’ll go back to sleep. But then that’s typically our standard wedding weekend.

Yeah, that’s interesting. That hasn’t really caught on much. but the traditional American weddings seem like it’s, you know, four to six hours only. I wish.

I tried to make sure, especially when bride and grooms are doing their consultation and they’re like, Hey, we want to go past this time. Or are you okay with them? Like, yeah, absolutely. We can do our contract until midnight, but if you guys want to extend two hours, here’s our hourly rate, we have to make sure that the hotel’s okay with it.

But a lot of the hotels that we’re doing, they know how our weddings go. And then I’m a preferred vendor at a lot of them as well. They know, if I’m coming in, even if our end time is midnight, I’m not ending at midnight. if the crowd’s having a good time and I kill the music at 12, everyone’s doing your standard one more song chant.

My last song goes on for 10 minutes cause I’m quick mixing, I’m playing 20-second clips for about 10 more minutes. Because at the very end, I’m like, Oh, I should have played this. I should have played this. So I used that last 10 minutes to get everything that I wanted to play in and get everybody excited,

Thank you for being here. Don’t drink and drive, get through that spiel. And then everyone leaves. After-parties are now becoming a thing. reception after parties were like the bride and groom grabbed their friends we did a parking lot after-party in Kansas last week reception ended at 2 a.m.

Then the bride and groom grabbed me and dragged me outside they’re like You don’t need to break down. You got a team here for that. You’re going to come party with us now. I think we were outside in the parking lot of this conference center at the hotel. 6 AM. And there were maybe 40 of us. Lots of fun, lots of fun, lots of work, but lots of fun. Rewarding. Very, very rewarding.

Family Heritage in Music Selection

Do you think that the heritage of the couple and the family dictate the type of music that’s played? In India, you have, I think, 60-some-odd languages. Some that are very common, some that are not so common, and you have about 227 different dialects. Regional music in India is very key, because something that I’ll play at one wedding. The music I was playing at the first wedding, I couldn’t play that at the second wedding because they wouldn’t understand what was going on. Then, vice versa. So, knowing where your couple’s from, what state in India that they’re from. This is very important during your standard consultation calls and just getting to, know them.

It’s the type of music you guys want? Do you guys have a specific taste? What languages do you speak? What languages do your parents speak? Your family members, what do they know? What type of music do they like? So music is all regional. Based on where the family is from.

Popular Music Played

So doing weddings in America is there a common style of Indian music that you always, I mean everybody, Here’s the word Bollywood, but is there other like Sangeet and other styles of music that you commonly see?

Five or six main types of music I’ll play. So Bollywood is one and Bollywood is, is your standard Bollywood music. Then you got Punjabi music that’s another style. That’s more like folk-type village music and those weddings are always fun. And then there’s Gujarati music. and then you got the few states in South India. Those are predominantly the four or five different types of music I’ll play.

But then you’ll get something hit you from left field, where it’s like, hey, do you have some of this music? I’m like, no, but I can find some. Cause a lot of the wedding ceremonies, no matter how similar they are, every state has its own type of ceremony. They have their own traditions, the way that they do things.

Even though everything’s similar, and I’m familiar with a lot of it, I might not know it, but I’ll be the first one to come out and say that. It’s like, I don’t know everything about every single ceremony. ‘ It is not even based on the families, based on the priest.

‘Cause the way that the priest learned, they’ll do ceremonies. Always differently. I’ve never seen any two Indian ceremonies surprisingly within the same family be the same because they always use a different priest. If somebody were to come up and request a song that you’re unfamiliar with, do you find that they’re pretty forgiving because there are so many music choices?

Oh, absolutely. Especially I do a lot of South Indian weddings as well. I’ll get hit with songs that I don’t know. I’m like, okay, let me find this song. Let me download it. for a lot of American music, we look at BPMs.

And we look at the tone of the music and the style of the music. And from there you can kind of gauge party song it is. Right, you could take something like Hotel Room Service. Right, 130 BPM. It’s a pretty danceable track. And that’s kind of what we play at American weddings.

Then you get into the lower beat, 60, 70 beat, hip hop stuff, and R&B and pop. But for like a lot of Indian music, especially South Indian music, when you hear it, it doesn’t sound like a party song. Some of them sound like something I would play during cocktail hour.

And because I don’t know the language, I don’t know. So I’m usually at the family’s mercy at this point where it’s like somebody comes up and says hey, can you play this and I’m like, yeah I’ll figure it out. I’m gonna play the track cuz if I don’t know the language because they all listen to Bollywood But when you’re doing a South Indian wedding they want their music as well And if I don’t know it or if I don’t already have it, I’ll find it.

I always do And I’ll play it. But then at that point, I’m watching the crowd at the same time. I’m watching them like a hawk. Most times these tracks work out fantastic, but, and then that’s when I just make a note and it’s like, okay, this song works and I just color code everything inside of Serato.

These songs are good for the dance floor. These songs are good for cocktails. these songs are offensive. Please do not play them. so everything is color-coded, I love taking song requests for weddings where I don’t know the language, because I’m also learning at the same time, and I’m a music hoarder.

I know everyone’s on this whole flatten your hard drives, get rid of all the excess. And I’m, in a unique position where I can’t always do that because you’re going to get that one wedding again where, Hey, all the stuff that you played at this one wedding a year ago, you’re gonna need all of that again.

So it’s not like downloading all this music and getting rid of it. you should probably hold on to this because we do a lot of open-format events as well where. You get multiple different types of crowds. So you want to keep everybody happy at the same time. Well, and as you said, you’re creating crates for that region or that state, that ceremony, cocktail hour dancing.

Yeah. I’d be hanging on to him too. Just for the average DJ, are there any go-to hits for most Indian weddings? I think the one everybody knows is, Panjabi MC – Beware Of The Boys (Mundian To Bach Ke). that’s usually a go-to. I think that’s one that, like, everybody knows. But, outside of that, it’s really up to the couples.

Because, you could do two Indian families for two separate weddings, where they’re from the same state, but they don’t listen to the same music. So, at each wedding, I play something different every time. Maybe some songs end up being repeated from my last wedding to this one, but nine times out of 10, and these guys are very up-to-date.

When I say up to date is if a song got released. At 8 o’clock in the morning, and somebody at the wedding finds it, that song travels. And then, at the reception, they’re like, yo, play this song, like, when did this come out, they’re like, oh, about 9 hours ago. I’m like, are you kidding me? He’s like, no, trust me, it’ll work. Turns out, that’s probably gonna be one of the top songs for the next 5 years. And it happens every single time. There’s new music coming out daily.

Yeah, it’s unfortunate. We’re living in an age. Somebody asked at a DJ board recently, the songs you’re playing right now, what’s the chance you’re going to be playing them in five or 10 years? And man, I’d say most of them are highly unlikely.

It’s always something new. I try to be unique, play something different And I do a lot of research. Because even as wedding entertainers, we get bored too, right? Playing the exact same stuff every single weekend in the same way.

So I try to find different ways to present the music to the clients, to the crowd. But at the same time, I’m doing research and I’m finding new stuff every day. So leading up to the wedding. I’m custom-making their dinner crate and their dance floor crates and the dance floor crates don’t even has everything in them It’s a few songs to kind of get my mind working and then from there I’m using that search bar And typing in a song because I could play something.

I’m like, oh this song would go very well with this And then by the end of the night, I’ll take everything I play to make a new crate and be like, this is a unique dance floor that I did because nothing was pre-planned. Like you said, every family is going to be different.

So when you’re saying search, are you using Google to find your music? So a lot of the music I already have. I could play, let’s say it’s like a fusion wedding. I’m doing Mobamba. There are a few Indian tracks in that BPM, especially if you’re using something like Serato stems or just stems in general, where the lyrics of an Indian song would go very well over that beat.

So you would kind of just swap the vocals and then work your way from there. And that creates a whole new vibe in the room because a lot of the parents don’t know American music. And a lot of the Indian weddings, they want American music. So to keep parents happy as well, especially at the start of the dance floor, it keeps everybody engaged where, Hey, I’m playing a beat of a song.

Everybody knows or the younger crowd knows that they’re dancing, but the lyrics are from a song from the sixties or seventies. So now you got families, uncles, aunts, grandparents also being engaged. And that’s kind of a trick that I use to keep my dance floor.

I think that’s a really important tip that you gave that I have to hammer home it’s not all Indian music and Indian-speaking music. It’s mixed in with Americanized music as well. absolutely.

Yeah, there’s American music. A lot of our crowds are really getting into Spanish music. And it’s not your standard, Suavemente or like, pepas. They’re finding stuff that, I’ve never even heard of. And I’m like, yo, this is amazing. Hotel staff, venue staff, catering staff, a lot of these guys speak Spanish. If I know, Hey, these guys will love Latin, a couple of lovely Latin music, then not only am I doing my research, talking to Latin DJs and everything, building my creations, I’m also talking to the vendors that speak Spanish.

Hey, this is the list that they gave me, what oddball song can you think of that might work with this? I am always open to suggestions. But I’m like, I don’t know everything. Every wedding is a learning opportunity because you end up learning something, whether it’s a few new tracks that they’re like, yo, I could use that at a wedding coming up. You always learn something. The saying I was told growing up is the day you think you know it all and you don’t need to practice or you don’t need to learn anymore is the day you need to stop.

What a DJ Should Not Do at an Indian Wedding

I totally agree. One of the questions I was going to ask was, what would you tell a DJ not to do at an Indian wedding? And you’ve kind of answered that by saying, don’t think you know it all. Well, one thing you should know is to understand their background. So there are different states there’s some parts of India where drinking is banned. They want nothing to do with alcohol.

Especially during your groom’s procession, you’re usually outside of a temple. You can’t play anything that has to do with alcohol. You can’t play any music that has to do with drugs. Knowing your client’s background, where they’re doing the ceremony, what type of music they want, and doing the research is important.

So if you’re doing this, especially for our Muslim crowds, Muslims just don’t drink. It’s frowned upon. We don’t play any music that pertains to alcohol drinking. We stay completely away from those because playing something like that is deemed offensive. The younger people might not care, but then that’s when you get family members, uncles, and aunts who are seen as elders.

The elders of our community, they’re very knowledgeable people. So everyone looks to them for advice. Whatever they say ends up being law. As long as they’re happy, you’re not doing anything to offend them, or anybody else. So you don’t want to offend anybody in the room. You have to do the research that the couple says, hey stay away from this type of music. You should probably stay away even though you think it’ll work. You should probably stay away because you’re going to end up doing something that you’re going to regret in the long run.

You were saying, word of mouth, you, could damage your reputation. Families talk as well. Like, if you think one family won’t know the other family, think again, because somebody probably does. And where it travels super fast.

Connect with DJ Rohit

I think that’s a great way to end it. I think we nailed everything. it was a great conversation. Likewise. many different types.

So where can listeners connect with you and contact you? Instagram is probably the best place. my handle is @DJROHITGOSWAMY spelled D J R O H I T G O S W A M Y.