AI vs Humans: Can’t Replicate Human Connection – E151

Welcome everybody to the Wedding Songs podcast. I’m Matt Campbell. Today, I’m going to be talking about AI versus human connection. I’ll be diving into the growing presence of AI in the wedding industry and why wedding pros must focus on what technology can’t replace: the human connection, intuition, and real relationships.

The Limitations of AI in Weddings

AI can handle tasks, but it can’t hold hands, calm nerves, or read the room like you can. Have you ever had a couple say, “We chose you because you made us feel something. We connected with you. We felt your passion.” Well, AI is here to stay, but the real edge lies in human beings being human, not less.

Is AI a Friend or a Foe?

You may be asking yourself, “Is AI a friend or a foe?” AI is transforming tasks in weddings, creating timelines, social posts, captions, email responses, emails, and even mood boards. All of this is AI saving time, and that’s wonderful. However, it’s even creating playlists. Just like Justin Welsh said, “AI I’m excited about and I’m also terrified of AI.” And you know what? I feel the same too.

The Efficiency of AI

AI makes us more efficient, and there’s no denying that, but it’s also less irreplaceable. Let’s talk about what AI can do. It can draft contracts, automate sequences, suggest playlists, and even themes. It can help with marketing, act as an admin, and give you a breakdown of your profit and loss. AI does a lot of great things for your business, and we’re all going to be incorporating AI into our businesses.

The Human Touch in Weddings

However, AI can’t sense a couple’s nerves and adapt energy accordingly. It can’t mediate family drama with empathy. You’re the one that’s in the room. You have to organize and get people into place and deal with different personalities. AI can’t do that. It can’t feel a dance floor’s vibe or pivot song choices as well as you can with your music knowledge. It can’t guide emotional moments like a first look or toasting times. AI can’t make announcements for you. So, use real-world wedding examples with planners and DJs when you’re talking to customers. AI can’t do that.

Doubling Down on Being Human

You have to hedge against AI by doubling down on being human. Deep relationships are better than a mass email list. I would give up a hundred thousand email followers for a thousand true fans. In-person meetings are more valuable than only Zoom or Google Meet meetings because you can make that connection and show your passion more. You can express yourself more than just in an online meeting. You can have an emotional presence, show your passion versus automated check-ins. Your experiences are more valuable than templated processes. You need to figure out how you are going to express yourself where AI can’t do that.

Building Human Connections

Being human means having intuition, empathy, trust, spontaneity, energy, and passion. AI can’t express that in an email or a response. Make sure that you’re having that human connection. Tell stories of couples who referred you, vendors who referred you because of the feeling that you created, not just the price or the portfolio that is stagnant on social media, your website, or your flyers. Make that human connection.

Tips for Building a Referral Business

Building a referral business depends on trust, warmth, and follow-through. AI can be great at the follow-through, but AI doesn’t get talked about around the water cooler or the cocktail hour. You know what they talk about? They talk about you. So, find your human edge. Ask yourself, where am I leaning on automation that I should bring more of me into the picture? It’s one thing to say AI is responding to these emails, but if it’s just an automated response, it’s not connecting to what they said.

Personalizing Your Approach

Send personalized voice messages and handwritten notes. Facebook is great for this, and even on messages where you’re recording your voice, don’t send a text response. Record your voice response as a reply to their text so they can hear your passion and how interested you are in transforming their big day or event. Remember their pet’s name or inside jokes. You’ve already been talking to them for a while. Maybe they’re already booked and nervous as heck. It’s a week before their wedding, and there’s a thousand things they need to do. Just say, “Hey, how is Katniss doing? Is she as nervous as you are about your big day?” Add some jokes and personality. AI can’t do that.

Incorporating Human Moments into Your Workflow

Build human-first moments into your workflow. What are things that AI can’t do? That’s what you need to be thinking about. Making those human connections.

Conclusion

To wrap up, just think about AI versus humans. AI is great and automates a lot of processes. Now you have AI mode in Google search, AI overviews, Claude Gemini, ChatGPT, and all these tools. I’m using them to get educated responses on decisions I’m making for my business. But AI can’t feel anything from that. The key message is that AI is a tool, but your energy and passion are superpowers. Reflect on one moment this week where you could have shown up more human. Think about some of the processes. Is it emails? Is it responses in text? Could you have done a voice text? What’s something you could have done to make yourself more human?

If you have thoughts on this, respond in the comments. This video will be placed on YouTube on our YouTube channel at MyWedSongs. Or you can send me a message on our new Reddit channel, My Wedding Songs. Make sure you subscribe and give me a five-star review on whatever platform you’re listening on. Thanks for listening, and have a great day.