AI and Your Website with Brian Lawrence

Are you trying to figure out how AI fits into your wedding business website? In this episode, Matthew Campbell talks with Brian Lawrence, a web design and SEO specialist who has spent his entire career in the wedding industry, about what AI systems like ChatGPT and Google reward on a website and what gets you ignored.

Brian explains why authenticity beats recycled sales copy, why your reviews are now a gold mine for both SEO and AI visibility, and how to use AI itself to mine those reviews for headlines and differentiators. He and Matt break down why FAQs belong on every main page, why your pricing needs to live somewhere AI can find it, and why you should write answers using your business name instead of “we.”

You will also hear a clear warning about cloned venue and location pages, what schema markup does for you, why press releases are back, and why the biggest win of all is still getting the couple who lands on your site to actually contact you.

What you will learn:

Why AI rewards original, authentic content over copy that every competitor could paste
How to turn your reviews into headlines, benefits, and page content using an AI prompt
Why reviews from venues, photographers, and other vendors carry extra weight
How to structure FAQs so AI can pull your answers and connect them to your business
Where to put pricing if you do not want it front and center
How to build venue pages that show real expertise, and the pattern that gets sites removed from Google
What schema is and why it matters to AI crawlers
Why bots and couples are not scrolling, and what belongs at the top of every page
Calls to action, contact form fields, and the phone number mistake that costs you leads

About Brian Lawrence: Brian grew up working at a wedding venue and catering facility, went on to open multiple one-stop wedding stores, and then led a national wholesale company before starting his web design and SEO agency for wedding professionals. He co-authored a book on wedding websites and SEO with Alan Berg titled ‘From Browsing to Booking: Website and SEO Strategies for Wedding & Event Pros’.

Connect with Brian: Website: https://brianlawrence.com.

Download Brian’s chapters from his book with Alan Berg: https://www.brianlawrence.com/from-browsing-to-booking-request-to-view/.

Brian and Alan Berg’s AI mastermind ahead of Wedding MBA in November: https://events.humanitix.com/aiwmba