Level Up Your DJ Business & Wedding Playlists

One-on-one consulting with Matthew Campbell – founder of My Wedding Songs, author of the Wedding MusicLetter, and host of the Wedding Songs Podcast. Learn how to grow your wedding DJ business and master the art of unforgettable playlists.

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Why Work with Matthew?

30+ years in the wedding music industry
Built MyWeddingSongs.com – trusted by millions
Host of the Wedding Songs Podcast
SEO, marketing, and audience-building experience for DJs and wedding pros
Author of 7 wedding music planning books
Consultant to wedding brands and DJ companies

Get Your Questions Answered

“My goal is to help DJs create music experiences and grow sustainable, profitable wedding businesses.”

Playlist & Music Consulting

Ideal for DJs and couples who want to:

Perfect their wedding playlists
Stay ahead of music trends
Overcome tricky song requests
Build flow from ceremony > dinner > dance floor
Get expert insight into song selection and client communication

Includes: 1:1 session, PDF planners, and playlist audit.

Business & Marketing Consulting

Ideal for DJs, planners, and wedding pros who want to:

Increase leads and bookings
Improve Google visibility and SEO
Optimize service pages and pricing structure
Grow a paid newsletter, podcast, or content ecosystem
Develop branding, offers, and client experience workflows
Get strategic guidance on audience growth, content marketing, and monetization

Includes: 1:1 strategy call, action plan, and resource toolkit.

What You’ll Get

Personalized 1-on-1 video call
Step-by-step action plan tailored to your goals
Follow-up email summary
Access to exclusive templates (music planners, SEO outlines, social post ideas, etc.)
Option for ongoing mentorship

Schedule a Free Discovery Call

Consulting Topics I Cover

Signature Topics

Build an SEO strategy as timeless as your playlists
Turn your Substack into your best lead generator
Design a wedding DJ website that books itself
Master AI-powered playlist curation and marketing
Grow your brand beyond the booth

Music Flow – crafting seamless transitions from ceremony to last dance
Client Music Discovery Process – building smarter client questionnaires and playlists
Playlist Curation Systems – structuring playlists for different wedding moments
Song Research & Trend Tracking – tools, sources, and AI strategies to stay current
Genre Blending & Guest Diversity – mixing generational and cultural music tastes
Spotify & YouTube Playlist Optimization – for brand visibility and client inspiration

Brand Storytelling – defining your “why” and message through content
Visual & Verbal Brand Consistency – aligning tone, imagery, and copy
Authority Building – how to become the “go-to” voice in your niche
Thought Leadership – using Substack, podcasts, and collaborations to grow credibility
Content Repurposing Systems – turning one idea into 5 pieces of content across platforms

Wedding SEO Fundamentals – keywords, structure, and intent-based optimization
Local SEO – optimizing for “near me” searches and map rankings
AI Overview Optimization – writing content that surfaces in Google’s new AI results
FAQ Schema & Structured Content – boosting visibility for informational queries
Conversion Copywriting – turning visitors into leads with strong CTAs

Newsletter Strategy – free vs. paid tiers, cadence, and content balance
Substack Growth Systems – building subscribers, referrals, and Founding Members
Email Monetization – paid upgrades, sponsorships, and digital products
Community Engagement – using polls, AMAs, and live sessions to retain readers
List Building Funnels – from lead magnets to nurture sequences

Digital Product Strategy – creating books, guides, and printables
Affiliate Marketing for Creatives – earning passively with integrity
Podcast Growth & Monetization – leveraging your Wedding Songs Podcast playbook
Social Media Optimization – balancing education, inspiration, and promotion
Cross-Promotion Ecosystem – integrating your website, Substack, YouTube, and podcast for compounding visibility

Workflow Optimization – using tools like Vibo, Airtable, Trello, or Notion
AI & Automation for Wedding Pros – ChatGPT prompts, playlist builders, and workflow templates
Content Calendar Planning – aligning launches, playlists, and email content
Analytics & KPIs – tracking performance and conversions across channels

Consulting Packages & Pricing

Discovery Call (Free)

15-min call to discuss one challenge – music or business.

Start here!

Price: Free

Let’s Connect

Strategy Session

1-hour deep dive into playlist or business strategy.

Includes PDF planners or SEO checklists.

Price: $199

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Growth Accelerator

3 sessions + resources + ongoing support.

Mix playlist & business topics.

Price: $299

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Your Satisfaction Guaranteed!

What Other Are Saying.

You always give me a refreshing look and insight into some new trends and classics that might be making a comeback.
Richard
FreshTracks Entertainment

I find your information valuable in providing song suggestions that aid in the selection of music for specific elements of the wedding and reception.
Greg M.

Built a great-looking, high-performing Newsletter on multiple platforms thanks to Matt – highly recommend!
Top40Weekly

Let’s Build Your Next Big Hit, Whether It’s a Playlist or a Business Plan

Not ready yet for a consult?

Join my Wedding MusicLetter

Frequently Asked Questions

This is a one-on-one consulting session designed to help you tackle your biggest wedding music challenges.

Schedule your session: Choose a time that works for you. You can opt for a quick chat to discuss a single issue or a full session for a more comprehensive review.
Come prepared: Share any details about the couple’s requests or the specific music problem you’re facing. This could be a challenging “do not play” list, a mix of genres you’re unsure how to handle, or a request for unique songs for a specific moment.
Collaborate with Matthew: During our call, we’ll dive into your specific challenge. We’ll work together to brainstorm solutions, identify song suggestions, and create a plan to make you feel confident and prepared for your client’s big day.

My goal is to provide you with the tools and insights you need to deliver an unforgettable music experience for your clients.

Our calls are collaborative, one-on-one sessions to help you master the music for your upcoming weddings. We can discuss a wide range of topics, including:

Refining your clients’ playlists: We’ll review their song lists and work together to find the perfect additions or substitutions to enhance the flow of the night.
Tackling challenging requests: Get advice on how to handle difficult-to-blend genres, unique song requests, or tricky “do not play” lists.
Finding fresh ideas for key moments: Brainstorm unique song selections for the ceremony, grand entrance, first dance, or other special moments to make your client’s day stand out.
Music-based client communication: Get tips on how to effectively communicate with your clients about their music vision and set expectations.
Staying on top of trends: Discuss newly released songs and emerging music trends to ensure your repertoire is always fresh and relevant.
Problem-solving: Bring any specific musical challenge you’re facing, and we’ll strategize a solution together.

While my primary expertise and content library are focused on weddings, the principles of music curation, crowd-pleasing playlists, and professional client communication are universal. This service is most valuable to DJs who work on special events and want to refine their skills for the unique flow of a wedding.

Free resources provide general advice, but a one-on-one mastermind session is a personalized, guided consultation. We focus specifically on your unique client’s challenges or an ongoing music issue you’re facing. This service provides tailored, actionable advice and a clear plan that you cannot get from a generic blog post or an online forum.

Yes, your client’s information and any details about your business are kept strictly confidential. The purpose of our session is to help you improve your skills and better serve your clients—not to share or use any private information.