I just wanted to share with everyone what goes through the mind of a webmaster. For those of us who love it, it’s really not a job. However, there are 2 statistics to keep in mind. In my readings, 99% of all blogs make less than $100 per month. In addition, those websites that have Google ads on them make less than $20 per month. Owning a website is not a get-rich-quick scheme. Those who tell you so are lying. I have been doing this for 4 years now and have had the DIY mentality.
A good marketing firm to optimize a website to get visitors will usually start at $5000. The fact that you’re not making it from Google or other ads means it would have to come out of your pocket, get a loan or DIY. I have chosen the DIY.
After reading blogs, newsletters, etc, I have managed to get a respectable 28,000 unique visitors per month. According to Alexa.com, I am right now ranked at 991,000. However, the cream of the crop are the top 100,000! That’s my goal. Oh yeah, and have a great service that is able to make money. My focus has always been: create a great site and people will come. When you consider that there are over 100 million websites, pretty cool to be in the top million.
I just wanted to share that the webmasters who care are ALWAYS making changes to their site and learning. I just read a book by Steve Krug: Don’t Make Me Think. The book talks about the usibility of websites. This has given me lots of great ideas that will be put into affect shortly. For example, visitors need to be able to search for what they cannot find (we will be adding a search feature to most web pages). Visitors need to know where they are at (we will be adding “breadcrumbs” on web pages to help you know exactly where you are and how to get back).
The key is how do you get the word out? Press releases, adding links, creating a great site that people like and will link to, paid-per-clicks…. and so on. We will also be joining forces with a charity in the next year.
Therefore, owning and being a website webmaster is an ongoing and never ending process for those of us who want to be the best.
Matt loves listening to any music style he can understand the words. He lives in the wedding capital of the world, Las Vegas, with his wife Sharon. Matt's other likes include craft beer, baseball, and traveling.