There are more than two-hundred thousand (yes 200,000) wedding industry vendors in the United States. Vendors are needed for you, family’s and friends’ weddings including bakers, photographers, venues, florists, officiants and so many more. Would you hire a vendor with a horrible wedding website? Let’s go through the process.
It is a known fact that most brides and grooms planning their weddings research their wedding vendors online. You will check common social sites:
Pinterest – great for wedding planners to see previous events, florists for available arrangements and bakers to see unique wedding cakes brought to life.
Facebook – great for any wedding vendor to see if they are interacting with their past clients. If vendors only show one wedding in the past year, you may think twice.
Twitter – Do wedding vendors communicate with their customers and answer questions through twitter?
Google Plus – Not used by many but a great place for such features as Hangouts.
YouTube – Check YouTube channels of your favorite vendors. However, be sure to check video channels from Videographers and DJs. Many will have performances uploaded onto their own channels.
Instagram – Same as pinterest, are wedding vendors sharing pictures from past weddings?
We are not saying all wedding vendors be great at all of the above social media platforms. We do recommend they be great at most three and at least one that showcases their wedding talents.
After checking social media sites, brides and grooms will check vendor websites. Before getting into website analysis, what exactly goes into a wedding website? A domain name is about $10 per year. In order to have a website, a wedding vendor must pay for website hosting at about $100 per year. Next, they must pay to have a website built. The fee to have a website built can be from $100 to $5,000.
Lets say the business owner is ambitious and wants to create the website themselves. WordPress is the number one website software builder with more than 20% of the market share (number two is about 6%). WordPress is free. A website template is under $100. Time to build a modern one-page website for a business, one weekend.
Horrible Wedding Website
So, we scoured the Internet and found many examples of horrible wedding vendor websites. The following example is of a wedding officiant. We do not understand the use of a cosmic space background to the business name (we did white out the business name). We also hate images that do not load on a website – particularly on the home page. Would the lack of a modern design and images not loading stop you from hiring a wedding vendor?
You have been reading about our article about websites and bad websites. However, what if there is no website? All you see is the GoDaddy placeholder or some placeholder that says coming soon. Would this stop you from hiring a wedding vendor?
A final thought on horrible wedding websites are the ones utilizing flash programming to display websites. Did you know that flash cannot be seen on any Apple devices including iPhones and iPads? So, forget all those cool flash website intros as you are loosing visitors! No matter how cool, skip the flash intros!
In conclusion, would a horrible wedding vendor website stop you from hiring that particular wedding vendor? Websites are thought to be an extension of any brick and mortar business. Those that are online businesses, websites MUST be kept just as attractive as a strip mall storefront.
Matt loves listening to any music style he can understand the words. Matt lives in the wedding capital of the world, Las Vegas, with his wife Sharon. His likes include craft beer, baseball and, traveling.